Here’s a great little video (4 mins) from Kenneth Fernandez (Elon University) that gives some great tips to help you write great survey questions:
Here are a few more tips to help you:
- Have a clear goal in mind. Only ask questions that help you meet your objectives.
- Write a short introduction explaining why you’re collecting data, and what you plan on doing with it.
- Don’t force respondents to answer if they can’t or don’t want to. When applicable, offer “don’t know” or “does not apply,” and don’t make sensitive questions mandatory.
- Keep open ended questions to a minimum. These take more time to fill out, and to analyze. Besides, if you want to dig deeper into a topic, it may be better do to this through an interview.
Have any other tips? Add them here!