More times than i’d like to recall, I start writing a survey or interview questions, and next thing i know it’s twice as long as I intended. I’m curious, i want to know things. I also know that asking everything is really not a great idea. People don’t like long surveys. Response rates go down, and data quality suffers. Analyzing extra/unnecessary qualitative data takes a lot of time! I try to ask myself, and others that I work with, what will i do with each piece of information, how will that inform future action, and if we even act on it? If there answer is no, then it gets cut.
It really is hard to cut things down to asking only those things that will help us answer the key evaluation questions we have. Right now, in fact I’m designing a questionnaire that’s probably too long. Any tips out there to help make those tough cuts, or do you lean on the side of more is better?